on the O2O, most people are optimistic about the industry, but in the eyes of the people, O2O seems to have been basically equal to the group purchase and low price, group purchase is synonymous. This is not conducive to the development of O2O, the current O2O is facing a difficult bottleneck.
capital security concern
funding problem has become one of the bottlenecks of O2O. According to the survey, there have been many involved in the group purchase of consumers encountered after the payment was escaped to leave, O2O can bring immediate cash flow for service providers, but also gave them space for secret operations. These cash flows are not necessarily safe. And do not say O2O may face the risk of being hacked, even for the service provider itself, in the face of cash flow is the temptation, they will not make illegal behavior.
cash flow through the process, the more insecure funds. Funds directly from consumers to businesses, the most direct process should be the safest. According to my understanding, in addition to taking more than the current network is to take the line to pay the O2O platform, almost no other type of platform is to take the next line of payment. Browse the preferential information on the network, the line is satisfied with the experience and then pay, do not need to advance on the Internet, direct payment after payment to the merchant, do not need to go through the third party platform. This pattern of consumption in the ranks of O2O are rare, this will not be a new way to break the current bottleneck in O2O
integrity issues outstanding
integrity problems, restricting the development of O2O. According to the use of group purchase consumers said: many products are online offline but attractive restrictions and service water, return difficult. With PS, a second ugly beauty, the same, PS products can also become more beautiful, so many consumers to find products and businesses that are not so good, would have been a sense of loss.
offline payment concept there is a beautiful picture to avoid excessive physical phenomenon but is not fit to be seen. Under the line to pay, even if the beauty of the network merchants to attract consumers to the store, but if you look at people do not like it, the consumer is still choose to turn around and leave. This will restrict the business must be honest and quality assurance, precisely this is to make up for the short board O2O.
on the O2O, most people are optimistic about the industry, but in the eyes of the people, O2O seems to have been basically equal to the group purchase and low price, group purchase is synonymous. This is not conducive to the development of O2O, the current O2O is facing a difficult bottleneck. With the development of the Internet, O2O ranks slowly in the emergence of a number of group purchase not O2O platform, the author said the payment of the next line is extracted from the concept of this kind of platform, and the payment of the next line O2O can break the current bottleneck, we will see ~
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