Next month the official implementation of the online shopping regulations should be open to the rea

online shopping industry can no longer be. Yesterday, the State Administration for Industry and Commerce formally promulgated the "Interim Measures for the network behavior of commodity trading and related services management" (hereinafter referred to as the "measures"), in order to improve the overall quality and market competitiveness of the network operators and network service providers. The approach focuses on the principle of protection of consumer rights in the online transactions, will be formally implemented in July 1st.

personal open shop must be real name system

had higher concern for the outside world "to open shop business registration", the "measures" clearly stipulates that engaged in commodities trading and related services through the network can be a legal person, other economic organizations, can also be a natural person.

among them, the natural persons engaged in commodity trading and related services through the network shall apply to the operators who provide the service of the network trading platform, and submit their name and address and other true identity information. With the conditions of registration, the registration of industrial and commercial registration.

operators to provide the online trading platform service should also be a natural person to provide goods or services through the online trading platform for the main business of the identity of the review; to temporarily meet the conditions of the industrial and commercial registration, review and apply for registration of real identity information through the network trading platform to provide goods or services of the natural person.

for this provision, the reporter learned from the Taobao, Alipay currently registered individual sellers shop and Taobao online, will be the implementation of real name registration, the seller did not affect the individual shop "real name system" policy on the Taobao platform. However, some people said, shop real name system will have a greater impact on some small platforms.

consumers can purchase receipts issued by the requirements of network

"method" according to the characteristics of network consumption, from several consumers effectively identify the true identity of the main network operators, transaction documents, the consumer complaint way has made provisions to protect the interests of consumers.

, the "measures" have been mentioned, the administrative department for Industry and commerce registration and obtain a business license of the business, engaged in the trading of commodities and services through the network, should be on the home page of its website or engage in business activities of "striking position, open license publish information or the business license of the electronic link identifier.

network operators to provide goods or services to consumers, consumers should advance to specify the name, type and quantity of goods or services, quality, price, freight, delivery, payment and return the way, to take measures to ensure the security and reliability of transactions in accordance with the commitment to provide goods or services. At the same time, the "measures" provisions, network operators and network service operators to provide goods or services shall guarantee the integrity of goods and services, shall not be unreasonable to split the sale of goods and services, shall determine the minimum consumption standard and unreasonable fees charged separately.

for consumers concerned about the network of consumer credentials, "approach" provides that

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