now the social franchise has become a common way to join, but in the process of preparing for the franchise of the need to do a lot of preparatory work, in fact, it is for nearly half of the decrease of the franchise business venture.
One of the
1, the project to be selected in the industry development prospects and growth space to determine.
to choose the beginning of the project, should start from the macro to be judged and preliminary research project. This information, you can learn from the national statistical departments, industry authorities or industry associations, investors are also very important for their own research and research. Special attention is that, sometimes, although the industry’s prospects for development is very good, but by the impact of the project positioning and other factors, making the growth of the selected project space is limited. For example, the overall development of the food and beverage industry is good, but the breakdown of Chinese fast food, western style fast food, Chinese and Western style meals, seafood, abalone and other projects, you have to analyze specific issues. In this case, we should give more consideration to their ability to have the resources to adapt to the needs of the project.
2, understanding the history and scale of the proposed project.
3, consult the relevant institutions.
in the initial selection of the project and the industry, it is necessary to relevant government agencies, industry organizations and franchise consultancy and advisory, to listen to their project’s industry, a specific project and enterprise views and judgments.
two, to evaluate
1, understand the basic situation of the leader.