Rum Producers Bridging Digital Divide

first_imgWIRSPA Secretariat, Bridgetown, Barbados – Caribbean rum brands, members of the regional grouping WIRSPA, have appointed a Community Envoy to further support their efforts to promote the industry globally and in keeping with the increasing influence of social media on consumer behaviour. Matt Pietrek, more familiarly known online as the ‘Cocktail Wonk’ or ‘Rum Wonk’, will complement the work of the grouping to raise the profile of Caribbean Rum in the new social media space as the industry seeks to extend its reach to educate and engage a wider audience. He will work with producers to expose the history, heritage and quality of Authentic Caribbean Rums, and raise awareness of WIRSPA’s mission and programs, best practice sharing between large and small producers and its advocacy for authentic rum origin. The versatility of rum and its tremendous heritage is attracting much attention internationally. No more so than in the digital world where social media has provided a platform for active groups of enthusiasts who are thirsty for knowledge and facts about authentic rum. As a grouping first formed in the 1960’s, WIRSPA – the West Indies Rum & Spirits Producers Association – now represents over twenty-five producers in 13 countries ranging from small artisanal producers to larger distillers who make some of the region’s iconic brands. Chairman of WIRSPA, Komal Samaroo, head of the Guyana rum brand El Dorado, welcomed the appointment, “we are very pleased that Matt Pietrek, a well-known and trusted voice for true rum, has agreed to carry our message of authenticity and provenance.” He added, “we are a group of countries which has been making rum for over 300 years, with a shared philosophy of true origin, common regulation and deep roots in the communities in which we operate.” According to Vaughn Renwick, Chief Executive of WIRSPA, “Matt is a well-respected and objective expert in the world of rum and brings to our collaboration a passion for this diverse spirit and an analytical rigour which will help us to expose the great stories and tremendous heritage of our member brands, producers of Authentic Caribbean Rum.” Matt Pietrek said, “I’m honoured to have been entrusted with the role of Community Envoy for WIRSPA and its member brands. Theirs is a heritage rich with tradition and diversity, connected by a common thread of history. It’s a great story and one which I’m very happy to help tell.” ABOUT WIRSPA The West Indies Rum & Spirits Producers Association (WIRSPA) is one of the oldest private sector trade associations in the Caribbean.  It represents rum producers in Antigua & Barbuda, Barbados, Belize, Haiti, Dominica, Dominican Republic, Grenada, Guyana, Jamaica, St. Vincent & the Grenadines, St. Lucia, Suriname and Trinidad & Tobago. Authentic Caribbean Rums, the products produced by the membership of WIRSPA, represent a unique and distinct sector within the drinks industry, supported by common quality standards and rules. The Authentic Caribbean Rum (ACR) Marque was developed as a symbol of authenticity, provenance and quality for rums within the WIRSPA family. For more information visit www.wirspa.com; www.acr-rum.com Tel: (246) 228-8033         Email: wirspa@wirspa.com Share this:PrintTwitterFacebookLinkedInLike this:Like Loading… OECS DISTILLERIES SUPPLY MUCH NEEDED ALCOHOL TO FIGHT… You may be interested in…center_img May 29, 2020 The Official Guyana Rum Route Discovering Home of World’s Best Rum(Caribbean Tourism Organisation Press Release) Georgetown, Guyana (February 14, 2020): The Guyana Tourism Authority (GTA) has launched its official rum route in collaboration with the Caribbean Tourism Organization (CTO). Capitalising on Guyana’s rich agricultural traditions, local cultural heritage and cuisine, the Guyana Rum Route is a 200-kilometre journey which blends…February 17, 2020In “Agriculture”Rum, rhythms, culture and cuisineFrom February 27 to March 01, 2015 seasoned rum connoisseurs, cultured consumers, social sippers or those that are simply rum lovers will have the opportunity to treat themselves at Festival RumBahamas, a premier international rum extravaganza at historical Fort Charlotte in Nassau. Rum is often associated with a storied life…February 26, 2015In “CARICOM”CARICOM Sugar – a limping IndustryBy Elizabeth Morgan Sugar is primarily the reason the Commonwealth Caribbean commemorated Emancipation Day over this weekend, August 1, 2020. A few countries marked it on Monday, August 3. With the coming of the British into the Caribbean in 1625 at Barbados and later to Jamaica in 1655, the production…August 5, 2020In “Indepth”Share this on WhatsApplast_img

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